Words matter, and nowhere is that more obvious than when it comes to the words you choose to close your sales with. Often a single word or phrase will kill the deal, and you’re left holding the bag. (Literally!) The words we select to create our sales messages need to create a mindset that is [...]

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You know the routine: you opt-in to someone’s list, and soon you receive a confirmation email from them, welcoming you to the list, newsletter or whatever you just signed up for. The fact that we are expecting these emails is a major reason why they are commonly opened. But how does the sender craft these [...]

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All of us want our web pages to rank well, and many times we think that just putting up a wealth of great content should do the trick, but we’re here to let you know that there is a little more to the recipe than just adding words and images. Google loves to reward pages [...]

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These days companies are creation visual content at an incredible rate, and the question soon arises, how and where to manage these assets? The sheer quantities of images, infographics, videos and creative web art bring into play the need for a cohesive strategy for keeping it all organized should and when you need it. The [...]

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Everyone loves free, other than the people who have to pay for it. This is the unsaid truth that hides behind any “free” marketing method or campaign. There is normally, though not always, a real cost in terms of time and money. So when you find yourself tempted to offer something for free, be sure [...]

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LinkedIn has become a social media giant among professional and business people. The days of it being simply a place to dump your resume are long over, as LinkedIn now drives four times as many visitors to your home page as Facebook and Twitter combined. Not only that, newer initiatives on the site such as [...]

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It has probably come to your attention that headlines really do matter. We rely on them in most phases of our business these days, whether they are in the form of an ad, a blog post, a video, even an infographic. Your headline could well be the most important part of your content, as it [...]

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Facebook is a tremendous platform for business, despite what you may have been told. Although many would have it remain the world’s largest kitten and baby photo repository, it has unquestionable uses for business, and smart marketers are making very sizeable gains by using Facebook. There are some definite do’s and don’ts with regards to [...]

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